As a B2B marketer, I create a lot of marketing emails, and I receive a lot too. So I’ve pretty much seen the good, the bad and the downright ugly of email marketing. A few common mistakes seem to show…
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If you’re in the workforce in any capacity these days, whether you work for yourself or someone else, chances are you have a LinkedIn profile (and if you don’t, you should!). According to the LinkedIn website, there are now more…
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A little while back, I got an intriguing box in the mail at work. Now I don’t know about you, but if a box arrives addressed to me, I have to open it! There’s something about it being in a…
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I admit it, I’d be absolutely lost without my iPhone. I got my first phone, a 3G a few years ago, and finally upgraded to a 4S when they came out last year. It’s amazing how quickly we’ve become dependant…
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I came across a great example of social marketing the other day. It’s a iPhone app by the makers of the latest Mission Impossible movie Ghost Protocol. The app is called Action Movie, and it lets you insert special effects,…
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A new Twitter hashtag showed up in Calgary a couple days ago, #FBLTyyc, otherwise known as Facebook Like Tuesday. The idea behind the hashtag is that you post a link to your Facebook business page, ‘like’ everyone who has posted…
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I have to say, I love this new social, connected world we live in. Whether it’s chatting with my dad (and even my 91 year old grandma once!) on Skype, seeing pictures of my cousin’s brand new baby on Facebook…
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Recently, I’ve seen a few discussions around the topic of whether or not a Facebook fan page is enough of an online presence that it could potentially replace a website for small businesses. Surprisingly, at least to me, some people…
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It’s been 30 minutes since my last tweet. It started out innocently enough. I was starting to look into social media channels for work, and Twitter was one of them. I set up a profile, found a few people I…
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Do you remember those books when you were a kid (I might be showing my age a little here) where you read the first few pages of the story and then had to choose from option A or option B?…
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