A new Twitter hashtag showed up in Calgary a couple days ago, #FBLTyyc, otherwise known as Facebook Like Tuesday. The idea behind the hashtag is that you post a link to your Facebook business page, ‘like’ everyone who has posted their link and they’ll like you back. Everyone gets lots of new followers and everyone’s happy. Or are they?
On further inspection, it looks like the one who was trying to get the party started was a plumber here in Calgary. Now I guess if you’re a plumber, it makes sense because everybody needs one of those at some point, so the more news feeds you show up in the better. But for most of us, it just isn’t logical and maybe that’s why the hashtag didn’t really seem to gain any momentum.
Think about how this would work in the real world. One day you get a flyer in the mail from ABC Store that says “hey, if you come and visit my store, I’ll visit yours.” So you pop over to ABC Store, who sells something you have absolutely no interest in, look around for a minute to be polite, then walk out again. That afternoon, the owner of ABC store walks into your store and does the same.
Did anyone really benefit from this? No, you both just wasted your time. So why do the digital equivalent?
While having a large number of followers will certainly let you hit more people with your message, if they’re not interested it will just be tuned out. Why not be a bit more selective in who you go after, start a conversation with them, make offers they will be interested in and cultivate their business that way. Now you have an engaged following, even if it is slightly smaller, who will be interested in and looking for updates from you, and who you have a much higher chance of doing business with.
– Nancy -