I came across a great example of social marketing the other day. It’s a iPhone app by the makers of the latest Mission Impossible movie Ghost Protocol. The app is called Action Movie, and it lets you insert special effects, complete with sound, into your own video clips, then share them in social media or save them to your camera roll.
And why is it so brilliant? Because it’s FUN! People play with it, post their videos and tell their friends, and pretty soon everyone is making their own special effects video clips. And everyone who uses the app sees some subtle advertising for the movie.
Social marketing at its best! Here’s a video I made with it.